If EV prices fall in the forest, will anyone hear it?

Affordability alone might not appease the detractors

Second in a series studying EVs at the crossroads. This piece will touch on the issue of EV affordability and explore ideas to navigate the terrain.

As the sub rosa PR campaign against EV’s continues (sorry, I’m just being paranoid. Because there couldn’t possibly be any incredibly well funded forces threatened by EV’s, right?) the landscape continues to change in EV’s favor. 

Affordability - previously a roadblock for adoption - is becoming less of an issue. The average price paid for a new EV has fallen significantly—last fall it was down by $14,300 over the prior year, with a cost of just $2,800 more than the average paid for a new gas-powered vehicle.  Factor in lower longer-term operational costs (no oil changes, etc) and the price for a new EV is becoming quite compelling.

Plus, with new innovations, more affordable models launching from GM and (possibly) Ford, and policy changes that make government rebates more accessible, there are a lot of reasons to expect EV’s momentum to ram…